Honoring Service, One Tick at a Time
Time has always mattered in military life — precision down to the second isn't just practical, it's part of the discipline. Seiko has earned its place among those who value that kind of craftsmanship and reliability. Now, that same precision can do something more: help a veteran in our community keep track of what matters most.
Bring in your Seiko, and our master jewelers will take a close look at what it needs to shine again. From there, HELMUT The Jeweler handles the repair and passes it on to a veteran who needs it. What started as a simple trade-in becomes something bigger — a small way of helping a hero find their rhythm again.”
Why Seiko? Why You?
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Military veterans upgrading their daily watch -
Active-duty service members shopping with purpose -
Watch collectors drawn to iconic Seiko models -
Patriotic shoppers wanting to give back this fall -
Family members searching for a meaningful gift
What to Expect In-Store
Personal Attention
From experienced jewelers who are here to help you find the perfect watch.
Interest Free Financing Option
Seiko purchases quality for 6-month interest-free financing, while other eligible purchases may qualify for up to 18 months.
Complimentary Gift Wrapping
Beautifully wrapped and ready to give for any occasion.
Price-beat Guarantee
We’ll match competitor prices (up to $1,000 value if they can't beat a price).
FAQ
Can I trade in more than one Seiko watch?
Yes, but the 25% discount applies to one new Seiko watch only. Multiple trade-ins are welcome and will go toward our donation efforts.
Do I have to buy another Seiko watch to get the discount?
Yes, this 25% off promotion is only good towards a Seiko watch, must be an In-Store transaction.
What condition should my trade-in watch be in?
All conditions are accepted. Even if your Seiko is not working, our jewelers may still be able to repair it for donation.
Who receives the donated watches?
Veterans in our local and regional community. We work with trusted partners and individuals to identify those who can benefit from a restored watch.
Is this promotion only for veterans?
No. Anyone can participate. The promotion is in honor of veterans, but everyone is invited to contribute.
Do I need an appointment?
Not at all. Just stop by our store between October 1 to October 31, 2026, during regular business hours.
This October,
Let Your Watch Tell a Story
100 North White Mountain Blvd., Show Low, AZ 85901
(928) 532-4454
Store hours (Mon–Fri 9:30–5:30, Sat 10–4, Sun closed)