Veterans & Active-Duty Military

Military Discount

10% off everything

Show your military ID in store. Thank you for your service.

How it Works

Seiko watches and trade-in watches for the Seiko for Veterans promotion

For veterans and active-duty service members

25 percent off graphic for the Seiko trade-in promotion

On everything in store, from Seiko watches to fine jewelry

American flag representing the veteran give-back promotion

Just stop by during store hours and show your ID at checkout

Honoring Service, One Tick at a Time

Seiko dive watch worn on a wrist as part of the Seiko for Veterans promotion

Time has always mattered in military life — precision down to the second isn't just practical, it's part of the discipline. Seiko has earned its place among those who value that kind of craftsmanship and reliability. As a small thank-you for that service, veterans and active-duty military save 10% on everything in our store.


Show your military ID at checkout and the discount is yours, whether it is a new Seiko, a gift for someone you love, or a custom piece made just for you.

Why Seiko? Why You?

  • Military veterans icon
    Military veterans upgrading their daily watch
  • Active-duty service members icon
    Active-duty service members shopping with purpose
  • Watch collectors icon
    Watch collectors drawn to iconic Seiko models
  • Patriotic shoppers icon
    Military couples shopping for engagement rings and bands
  • Family members icon
    Family members searching for a meaningful gift

What to Expect In-Store

Personal Attention

From experienced jewelers who are here to help you find the perfect watch.

Interest Free Financing Option

Seiko purchases qualify for 6-month interest-free financing, while other eligible purchases may qualify for up to 18 months.

Complimentary Gift Wrapping

Beautifully wrapped and ready to give for any occasion.

Price-beat Guarantee

We’ll match competitor prices (up to $1,000 value if they can't beat a price).

FAQ

Who qualifies for the military discount?

Veterans and active-duty service members with a valid military ID.

Is the discount only for Seiko watches?

No. The 10% military discount applies to everything in our store, including Seiko watches, jewelry and bridal.

Can I use the military discount online?

The military discount is in store only, so we can check your military ID at checkout. Questions? Call us at (928) 532-4454.

Do you offer financing?

Yes. Seiko purchases qualify for 6-month interest-free financing, and other eligible purchases may qualify for up to 18 months.

Do you repair watches too?

Yes. Our master watchmaker handles battery changes, bands, cleaning and full overhauls right here in the store.

Do I need an appointment?

Not at all. Just stop by our store during regular business hours.

Thank You for
Your Service

100 N White Mountain Rd Suite 105, Show Low, AZ 85901

(928) 532-4454  

Store hours (Mon–Fri 9:30–5:30, Sat 10–4, Sun closed)

Get Directions