There are moments when time and tradition come together in the most meaningful way. This October, HELMUT The Jeweler in Show Low, Arizona, invites you to join a special initiative—one that honors those who have worn a uniform, served with pride, and continue to make an impact every single day.
From October 1 to October 31, 2025, we are proud to present our “25% Off with Trade-In” event. Bring in a Seiko watch, and not only will you receive a 25% discount on a new timepiece, but you will also be contributing to a greater cause: repairs and watch donations for military veterans.
Honoring Service, One Tick at a Time
Time has always played a key role in military life—down to the second. Seiko watches, with their reliability and precision, have become favorites among those who value craftsmanship and tradition. Now, these same watches can help veterans in our community keep track of what matters most.
When you bring in a Seiko watch, our master jewelers will assess it for restoration. HELMUT The Jeweler then repairs and donates many of these watches to veterans in need. Your simple trade-in becomes part of a meaningful circle—helping heroes find their rhythm again.
How the Promotion Works
This event is not just a Seiko trade in, it can be any watch with value or like Kind.
- Bring in any Seiko watch, or kind of watch to our Show Low store during the promotional window.
- Receive 25% off a new purchase—your choice of available in-store timepieces.
- Your old Seiko gets repaired and donated to a veteran, courtesy of HELMUT The Jeweler.
No hoops. No gimmicks. Just honest value and heartfelt impact.
Why Seiko? Why You?
You might be wondering why we are focusing on Seiko watches. These timepieces have a deep connection with military design—known for their dependability in all conditions. Whether it was worn on the field or gifted after retirement, Seiko watches carry a story.
If you are:
- A military veteran ready to upgrade your daily watch
- An active-duty service member looking to shop with purpose
- A watch collector drawn to iconic Seiko models
- A patriotic shopper wanting to give back this fall
- A family member searching for a meaningful gift
This event is for you. When you walk through our doors, you are not just another customer. At HELMUT The Jeweler, you are part of our family.
What Can You Expect at HELMUT The Jeweler?
Our store may be small, but our commitment is anything but. Nestled in the heart of the White Mountains, we offer custom jewelry, repairs, and appraisals with the same care and craftsmanship you would expect in a larger city—but with a personal touch you will not find anywhere else.
During the Seiko promotion, you will receive:
- Personal attention from experienced jewelers
- Financing options for one year
- Complimentary gift wrapping when requested
- A price-beat guarantee—if we cannot beat the price, we will gift you an item valued up to $1000
And most importantly, you will leave with more than just a watch. You will walk away knowing you helped put time back into the hands of a veteran.
Where to Find Us
HELMUT The Jeweler is located in Show Low, Arizona—a tight-knit town with a big heart. Whether you are coming from Lakeside, Pinetop, or one of the many nearby communities, you will find that our store is worth the trip.
Need directions? Want to confirm what watches are eligible? Ready to browse our current selection?
Call us, email us, or visit us in person. We are here to help you make the most of this special event.
Final Thoughts
This October, let your watch do more than tell time—let it tell a story. By participating in our Seiko promotion, you help connect moments, memories, and milestones for veterans who deserve our gratitude.
Visit HELMUT The Jeweler in Show Low, AZ and take part in something timeless.
All Seiko’s will be 25% off with a watch trade in. (In-store only) Qualified watches will be repaired for free by Helmut the Jeweler and given to a Veteran in our community.
This promotion is October 1st-31st only!
FAQs: Seiko for Veterans Promotion
1. Can I trade in more than one Seiko watch?
Yes, but the 25% discount applies to one new Seiko watch only. Multiple trade-ins are welcome and will go toward our donation efforts.
2. Do I have to buy another Seiko watch to get the discount?
Yes, this 25% off promotion is only good towards a Seiko watch, must be an In-Store transaction.
3. What condition should my trade-in watch be in?
All conditions are accepted. Even if your Seiko is not working, our jewelers may still be able to repair it for donation.
4. Who receives the donated watches?
Veterans in our local and regional community. We work with trusted partners and individuals to identify those who can benefit from a restored watch.
5. Is this promotion only for veterans?
No. Anyone can participate. The promotion is in honor of veterans, but everyone is invited to contribute.
6. Do I need an appointment?
Not at all. Just stop by our store between October 1 and October 31, 2025, during regular business hours.
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